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Title: Marketing Manager

Location: Rockland County, NY

Type: Direct-Hire

Salary: $90K – $110K per year, based on experience, plus commission

Hours: Monday – Friday 8:00AM – 5:00PM

Start Date: ASAP

Post Date: 11/19/20


Job Description:

Manufacturing company in Rockland County, NY is looking to hire a Marketing Manager.

 

Responsibilities:

-Maintain knowledge of key marketing trends, industry, and competitive activity

-Plan and execute market research and adjust marketing strategy to meet changing market and competitive conditions

-Recruit and retain high performing team members

-Effectively manage direct reports, providing strategic direction, support, development, and feedback to drive results

-Create and manage the marketing budget effectively, reviewing on a monthly basis

-Collaboratively develop and implement strategies that grow the e-commerce customer base, sales, and margins and align with company mission, marketing, merchandising, and content across all non-digital channels

-Develop strategies for lead generation, new customer acquisition, and sales via digital and direct marketing

-Enhance CRM database to improve knowledge of customer preferences in brands and products

-Work with distributor partners and wholesale accounts to identify and implement strategies to grow sales on their websites

-Manage the integrity of all site content, engagement functionality on websites, digital marketing campaigns, social media, and email marketing to drive site traffic and enhance customer lead data in CRM

-Manage SEO and SEM

-Identify and implement required site updates to improve site performance

-Oversee and carry out day-to-day management and activation of marketing channels, including B2B, POS, trade shows, corporate partnerships, paid search (including brand and non-brand ads), SEO, display (including core display and paid social media on Facebook and Instagram), and retargeting

-Develop, test, measure, optimize, and personalize messages and offers in order to drive community involvement, increasing loyalty across the customer base

-Increase retention by utilizing relevant, targeted communications, effective life-cycle management, and other CRM tactics (email, direct mail, social media, mobile app, websites, etc.)

-Develop and implement promotion strategies to drive sales, site visits, transactions, order frequency, etc.

-Create and distribute reports that analyze e-commerce performance and make recommendations for improvement

-Lead the development and activation of a comprehensive marketing content strategy designed to drive awareness, interest, and a compelling customer experience that drives sales and engages customers

-Lead demand generation programs, including the development, execution, and optimization of multi-channel, including inbound and outbound, demand generation programs

-Partner with the sales team to convert sales-ready qualified leads

-Oversee public relations (PR) and enhance the company reputation by identifying opportunities to feature the product in various mediums (TV, social media, radio, etc.)

-Assist the President with strategic planning, development, and coordination of all marketing communications programs to promote the company and further the company’s sales objectives

-Lead and execute crisis communications strategy when relevant (drafting statements, deployment/response strategy, etc.)

-Oversee and execute a design and content strategy for all marketing efforts that reflect the company’s marketing strategy, brand building, and e-commerce goals

-Develop value-add educational content and marketing tools to help engage and support the customer

-Manage resources such as creative, email, and web companies to deliver on-target brand communications across all channels

 

Requirements:

-3 or more years of experience as a Marketing Manager or in a similar role

-Proven ability to lead, mentor, and motivate a team

-Bachelor’s degree in Business, Marketing, or related field or equivalent work history

-Experience creating and driving social, digital, and SEO campaigns to measurably successful results with increased lead generation and sales

-Proficiency in various aspects of marketing, including digital, print, graphic design, social media, and video content and production

-Experience with e-commerce operations, web-based content management tools, email marketing, and digital/social media in a B2B environment

-Experience with lead acquisition, CRM/database marketing, and direct marketing

-Proven ability to increase brand and product relevancy and awareness

-Strong project management skills

-Proven ability to negotiate with vendors to meet budgets and timelines

-Experience in both B2B and B2C marketing is a plus

-Service industry or handicap accessible industry experience is a plus

 

Perks:

-Company covers 100% of health benefits, including vision and dental

-PTO

-401k

-Long-term disability

-Life insurance

 

Contact:
Apply Now!

 

About Us:

RJ-Staffing has been proudly serving Rockland, Bergen, and the surrounding counties since 1996. While we specialize in Office and Warehouse placements, we have the expertise and track record to fill virtually any position. We are family owned and operated and have extensive knowledge of the local marketplace. Our team believes that working together on a more personal level distinguishes us from the rest. We work diligently to connect quality local candidates with dynamic career opportunities in the area. Our aim is to fulfill the needs of both our clients and our candidates and make the perfect match. Whether you are striving to land your dream job or hire the ideal candidate, RJ-Staffing is here to help you achieve your immediate and long-term professional goals.

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